JOURNAL
Notes on craft, AI, and the business of attention.
MAVRICK
Craft
The anatomy of a brand film that converts
What separates a film people skip from one they share.
MAVRICK
AI
Is AI video ready for premium brands?
Where generative video shines — and where it still fails.
MAVRICK
Strategy
Content systems beat one-off campaigns
Why always-on production wins the long game.
MAVRICK
Behind the scenes
On set: a day at MAVRICK
How an idea becomes a finished frame.
MAVRICK
Performance
Creative testing that actually moves CAC
A framework for ad creative at scale.
MAVRICK
Industry
Gurugram's quiet rise as a production hub
The talent and infrastructure powering new studios.